Native in-app advertising has historically centered around WebViews, which struggle with inconsistent layouts, slow rendering, and limited access to device capabilities. See how SCRUFF has built a pipeline to deliver full-screen native advertising using single-page React Native bundles.

CONTENTS

0:05 - Intro
0:31 - The classic problem with mobile ads. UIWebView
3:00 - The current state of the art
3:50 - Hard wired layout
5:09 - The future. React Native for in-app ads
7:17 - React Native workflow
9:03 - Gotcha #1: Versioning
10:12 - Gotcha #2: Exceptions
11:30 - Gotcha #3: Native communication
12:14 - The next big mobile ad business?
14:54 - Questions


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